An Ordinary Day

₹2,499₹2,249

using code WELCOME10 (auto-applied) · Taxes included

Not the bra for a big day. The bra for all the days in between — which, if she's honest, is most of them.

Compression

Softness

Stretch

Breathability

Lab-tested for your safety

✓ Harmful dye chemicals: Screened for 28 regulated dye chemicals — none detected.

✓ Skin-safe pH: Both fabric and straps met the pH safety range (4.0–7.5).

An Ordinary Day was tested by 37 women across Singapore and India at the same time, for two different reasons.

Singapore, because they don't settle for less — and we wanted to know if the quality could hold its own there before we trusted it anywhere else. India, at the same time, because we were building for Indian summers and needed to know if it could survive the heat, not just look good on paper.

Both said yes! So, we made a small batch. Friends and family wanted in first, and about 200 of them got there before anyone else. Now we're opning it up to you.

Lab Tested

Test	Result
pH Value (Fabric, Straps)	Passed (standard: 4 – 7.5)
Color Fastness to Sweat	Excellent (Grade 4/5 of 5) — won't fade or stain skin/clothing with sweat
Fabric Weight	136 g/m²
Bra Weight	~80g! Your phone charger probably weighs more than this.

Product Details

Front Neckline	Plunge
Back Neckline	Deep U
Closure	Hook & Eye
Straps	Adjustable
Padding	Soft, secured in place — never feels padded
Fabric	80% Microfiber Polyamide, 20% Elastane
Origin	Designed in Singapore, Manufactured in PRC

Size

Color

Sizing Guide

Small	30A, 30B, 32A, 32B
Medium	32C, 34A, 34B
Large	34C, 36A, 36B, 36C

If you're between two sizes, we recommend sizing up for a more relaxed fit.

Hand wash gently. Use mild detergent without bleach.

For machine-wash, always put the bra in a bra pouch/laundry bag first.

Don't

Never soak. Elastane and standing water are not friends.

Dry in shade. Elastane has a dramatic side, and UV rays bring it out fast.

All orders get dispatched within 24 - 48 hours.
Orders placed on Saturdays are dispatched the following Monday morning.

We never want Montsae to become another bra sitting unworn in the back of your drawer — reminding you of money you wish you hadn’t spent. Bras are personal, and sometimes the fit simply isn’t right. If yours isn’t, we’ll help you with a return or exchange.

Returns & Exchanges

Window	Within 7 days of delivery
Contact	support@montsae.com

Conditions for a smooth return

Items must be unworn, unwashed, and in sellable condition
Free of sweat marks, stains, deodorant, makeup, or any other marks
No signs of damage or alteration
Returned in its original packaging
Any product returned in damaged condition or without proper packaging will not be accepted

Email	support@montsae.com
WhatsApp	+91 75075 67891

Honest breakdown

What real customers said

"Is one product enough to launch a brand?" Nearly 200 early customers gave us the answer. Use the arrows to move through each survey question.

The thing every customer mentioned first

Most "buttery-soft" fabric claims fall apart the moment you actually wear one. This is the one that didn't.

We didn't ask in isolation — we asked wearers to rank our fabric against every other brand already sitting in their drawer.

98%

RATED THIS FABRIC THE BEST THEY'VE WORN,
OR BETTER THAN NEARLY EVERYTHING ELSE THEY OWN

68%

SAID IT OUTRIGHT:
THE BEST FABRIC
THEY'VE EVER WORN

78%

STILL FELT THE SAME
AFTER MULTIPLE
WASHES

SAID IT FELT LIKE
ANY OTHER
POLYAMIDE BRA

We asked them, "Could you live with just this one bra?"

Yes — without a doubt

65%

Mostly — good enough to get through

30%

Unsure — I'd survive, not thrive

The honest and the only trade-off

Many C and D cup wearers prefer push-up or wired bras. We intentionally prioritised comfort over lift, creating a bra that feels remarkably easy to live in. We asked wearers whether the comfort trade-off was worth making.

73%

SAID THE TRADE-OFF WORKED FOR THEM

28%

WANTED MORE STRUCTURED LIFT

41%

32%

14%

13%

41% — Exactly the trade I wanted

32% — Worth it, although missed push-up at times

14% — Need push-up on most days

13% — Wear wired bras only

Read this before you buy: Push-up is the default for 1 in 4 customers. If that's who you are, this may not be your everyday bra.

How do you feel about the secured padding?

Love it, one less thing to think about

70%

Didn't notice, no strong feeling

22%

Wish I could remove it sometimes

Prefer removable padding, always

We expected complaints about losing control over the non-removable padding. We got almost none. 92% either loved the secured padding or didn't notice it — barely 2% actvly wanted removable inserts.

Can this really survive the Indian summer?

We launched in summer on purpose. This year ran hotter than most — which means our results come from a genuine stress test, not ideal conditions.

81%

FOUND THE HEAT EASY TO FORGET OR EASY TO TOLERATE

19%

FOUND IT WARM TO UNCOMFORTABLE BY AFTERNOON

43%

38%

43% — Warm sometimes, but fine

38% — Barely felt the heat

8% — Felt sticky or sweaty

8% — Noticeably hot by afternoon

3% — Couldn't wear on hottest days

Peak Indian summer is a difficult place to impress anyone. Majority of our early customers are from Akola, Delhi NCR, Mumbai, and Pune, who regularly experience temperatures above 45°C, yet 81% of our wearers said the bra stayed comfortable or barely noticeable throughout the day.

Which activities did customers choose this for?

Customers could pick every occasion they'd recommend this bra for, not just one. Switch the view below by cup size to see how that changes.

Notice what's missing from this list: nothing dropped below 54%. There's no occasion wearers ruled it out for — this isn't a lounge-only or office-only bra, it's the one they reach for across an entire day, every kind of day.

Would she buy it again?

54%

WITHOUT THINKING

35%

YES, PROBABLY

54%

35%

11%

From follow-up conversations — not the survey itselfThe 11% who said "maybe, depends" weren't unhappy — they wanted something we don't make yet:

Nude or lighter shade options
A full-cup construction
More structured everyday push-up

Why should you believe any of this?

These early customers are our friends and family. That's enough to be skeptical. So we asked them to answer like they didn't know us — honestly, the way they'd want a stranger told.

One bra doesn't fit every body the same way. We're consumers too — we know what it feels like to be sold something that wasn't built for you.

Try it once — that's all I needed to be convinced.

— the most repeated answer, by far

I'm not your friend — I'd tell you if it sucked.

— survey respondent

I compared it to three other brands before saying this.

— survey respondent

I almost returned it — here's why I didn't.

— survey respondent