Most "buttery-soft" fabric claims fall apart the moment you actually wear one. This is the one that didn't.
98%
RATED THIS FABRIC THE BEST THEY'VE WORN or better than almost every brand already sitting in their wardrobe
68%
SAID IT OUTRIGHT: THE BEST FABRIC THEY'VE EVER WORN
78%
STILL FELT THE SAME AFTER MULTIPLE WASHES
3%
SAID THEY WERE INDIFFERENT
Could you live with just this one bra?
Yes — without a doubt
65%
Mostly — good enough to get through
30%
Unsure — I'd survive, not thrive
5%
The honest and the only trade-off
Many C and D cup wearers prefer push-up or wired bras. We intentionally prioritised comfort over lift, creating a bra that feels remarkably easy to live in. We asked wearers whether the comfort trade-off was worth making.
73%
SAID THE TRADE-OFF WORKED FOR THEM
28%
WANTED MORE STRUCTURED LIFT
41%
32%
14%
13%
41% — Exactly the trade I wanted
32% — Worth it, although missed push-up at times
14% — Need push-up on most days
13% — Wear wired bras only
Read this before you buy: Push-up is the default for 1 in 4 customers. If that's who you are, this may not be your everyday bra.
How do you feel about the secured padding?
Love it, one less thing to think about
70%
Didn't notice, no strong feeling
22%
Wish I could remove it sometimes
5%
Prefer removable padding, always
3%
We expected complaints about losing control over the non-removable padding. We got almost none. 92% either loved the secured padding or didn't notice it — barely 2% actively wanted removable inserts.
Can this really survive the Indian summer?
We launched in summer on purpose. This year ran hotter than most — which means our results come from a genuine stress test, not ideal conditions.
81%
FOUND THE HEAT EASY TO FORGET OR EASY TO TOLERATE
19%
FOUND IT WARM TO UNCOMFORTABLE BY AFTERNOON
43%
38%
8%
8%
3%
43% — Warm sometimes, but fine
38% — Barely felt the heat
8% — Felt sticky or sweaty
8% — Noticeably hot by afternoon
3% — Couldn't wear on hottest days
Peak Indian summer is a difficult place to impress anyone. Majority of our early customers are from Akola, Delhi NCR, Mumbai, and Pune, who regularly experience temperatures above 45°C, yet 81% of our wearers said the bra stayed comfortable or barely noticeable throughout the day.
Which activities did customers choose this for?
Customers could pick every occasion they'd recommend this bra for, not just one. Switch the view below by cup size to see how that changes.
Notice what's missing from this list: nothing dropped below 54%. There's no occasion wearers ruled it out for — this isn't a lounge-only or office-only bra, it's the one they reach for across an entire day, every kind of day.
Would she buy it again?
54%
WITHOUT THINKING
35%
YES, PROBABLY
54%
35%
11%
From follow-up conversations — not the survey itselfThe 11% who said "maybe, depends" weren't unhappy — they wanted something we don't make yet:
Nude or lighter shade options
A full-cup construction
More structured everyday push-up
Why should you believe any of this?
These early customers are our friends and family. That's enough to be skeptical. So we asked them to answer like they didn't know us — honestly, the way they'd want a stranger told.
One bra doesn't fit every body the same way. We're consumers too — we know what it feels like to be sold something that wasn't built for you.
"
Try it once — that's all I needed to be convinced.
— the most repeated answer, by far
"
I'm not your friend — I'd tell you if it sucked.
— survey respondent
"
I compared it to three other brands before saying this.
— survey respondent
"
I almost returned it — here's why I didn't.
— survey respondent
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